May 12, 2011

Cy's Locker Room

Cy's Locker Room to open May 13

by Erin Rosacker

Cy's Locker Room
806 S. Duff Ave., Ames
(515) 233-4742

Cy's Locker Room, the official online store of ISU athletics, is breaking out of the virtual world and adding a physical retail location in the heart of busy South Duff Avenue in Ames. The store's grand opening is Friday, May 13, at 9 a.m.

The retail location is part of the athletics department's contract with Genesco, which took over as the department's official merchandise provider on April 1. Genesco, based in Nashville, Tenn., also runs the Cy's Locker Room online store, and will operate game day merchandise stands at Jack Trice Stadium and Hilton Coliseum.

"We are excited about expanding into off-campus opportunities with a merchandise partner," said Mary Pink, associate athletics director for marketing. "South Duff is such a busy commercial area and is a great fit."

Cy's Locker Room is located at 806 S. Duff Ave., in a retail building south of Wal-Mart (between the Verizon store and Qdoba Mexican Grill). It will be open from 9 a.m. to 7 p.m., Monday through Saturday, and 11 a.m. to 5 p.m. on Sunday.

The store will carry more than 300 officially licensed Cyclone items, including merchandise from Nike, New ERA and Riddell. Custom embroidery and personalized jerseys also will be available.

The University Book Store previously served as the athletics department's official merchandise provider. UBS still will carry licensed Cyclone apparel, gifts, novelty items and more online and in the store.