July 29, 2010

UNI sponsors seminar on improving web page visibility on search engines

by Diana Pounds

There are a number of ways to make web sites more search-engine friendly, which in turn may lead to higher placements in search results.

A well-known expert in search engine optimization (SEO) will present a couple of seminars on the topic at the University of Northern Iowa in August. Iowa State employees are invited to attend the UNI-sponsored event at no cost.

Presenting the programs will be Ben Finklea, CEO of the search marketing firm Volacci, and author of "Drupal 6 Search Engine Optimization."

Two sessions are planned:

  • An all-day session Wednesday, Aug. 11, for technical web staff and content editors and
  • A nontechnical, two-hour session Thursday, Aug. 12, for administrators and others who are involved in managing web sites. Information on search engine advertising, such as Google ads, will be included. Update: This session is also available as a webinar.

Sign up online

More information on the sessions and online sign-up is on UNI's search engine optimization page.