January 31, 2003
Success is sweet: Iowa State's Rice Krispies Treat sets world record
by Annette Hacker
Snap crackle tops|
President Gregory Geoffroy teases ISU alumna Alyssa Armbrecht for now
working for one of Kellogg's competitors, during a recent ceremony
recognizing Armbrecht's leadership efforts in creating the world's largest
Rice Krispies Treat on the Iowa State campus. Photo by Bob Elbert.
Iowa State is regarded for innovation in science and technology ... but for
cereal, marshmallows and butter?
Officials at Guinness World Records say it's so. Iowa State has set a new
world record for making the globe's largest Kellogg's Rice Krispies Treat.
The 2,480-pound Treat, made by students, faculty, staff and volunteers
during the April 2001 Veishea celebration, broke the previous record of
2,260 pounds set by Michigan State University.
Iowa State was notified of the Guinness award in late 2002.
Alyssa Armbrecht, the food science and chemical engineering major who
oversaw the 2001 Rice Krispies project, returned to campus Jan. 24 to
present the official Guinness World Record certificate to President Gregory
"Creating the world's largest Rice Krispies Treat took a lot of cooperation
from students, faculty and staff. For Iowa State to become a world-record
holder is a great reward," Armbrecht said. "How many students get the
opportunity to manage up to 100 people in a process that involves
sponsorship, engineering, food science and project coordination? Those
skills are completely transferable to my job."
The world's largest Rice Krispies Treat was made in the Friley Hall kitchen
from 818 pounds of Rice Krispies, 1,466 pounds of marshmallows and 217
pounds of butter.
It took eight hours to make the batter, which was poured into a waterproof
Plexiglass form measuring 12 feet long, 6 feet wide and 2 feet deep. The
gigantic snack then was loaded onto a flatbed truck, weighed and showcased
in the Veishea parade.
The Rice Krispies Treat eventually was cut into pieces and sold. A few
pieces have been saved for posterity.
Iowa State's Rice Krispies Treat was made in observance of the 2001
all-university theme, "Strengthening Families to Become the Best,"
co-sponsored by the College of Family and Consumer Sciences. It also honors
alumna Mildred Day, a 1928 home economics graduate who helped create the
prototype for the Rice Krispies Treat at Kellogg's.
Project manager Armbrecht received bachelor's degrees in chemical
engineering and food science from Iowa State in May 2002. She currently
works in baking product research and development at General Mills in
Crunch time Feb. 21
Ames Mayor Ted Tedesco has slated Friday, Feb. 21, to officially
recognize ISU's Guinness World Record for the world's largest Rice Krispies
Ames, Iowa 50011, (515) 294-4111
Published by: University Relations,
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