A VOW TO BE MORE VISIBLE by Michelle Johnson Ben Allen follows two rules: #1. "Lead by example -- do the right things and, as a rule, people will follow." #2. "While looking toward the future, don't forget to focus on today. Overlooking what you are doing right now can get you into trouble." Leading by example and focusing on the tasks at hand have landed Allen at the helm of the College of Business. He became dean of the college July 1, after serving as interim dean for 10 months. "I decided that I had come to a point in my career where it was a question of 'where could I add the most value?'" Allen said. "I felt that I could have the greatest impact serving as an administrator." Many would argue that Allen has had an impact in everything he has done. Like serving as chair of the transportation and logistics department, the only program of its kind in the state and, according to Allen, one of the premier programs in the nation. Or leading the proposal-writing team that landed ISU and the University of Iowa the Midwest Transportation Center, one of only 10 such centers in the United States. Or running the basketball court during the weekly faculty game, until an ankle injury forced his "retirement" in 1994. Or maybe, in his very first classroom, teaching economics to military inmates in the Fort Leavenworth (Kansas) U.S. Military Disciplinary Barracks. It was a strange twist of fate that gave Allen his first teaching opportunity at Fort Leavenworth in 1970. That same twist of fate kept him out of the Vietnam War. Allen was drafted into the Army the year he entered graduate school. It was pure luck, he said, coupled with the fact that he "couldn't shoot worth a darn," that kept him from going to Vietnam. "The class before me went to Vietnam, the class after me went to Vietnam," Allen said. "I went to Kansas." There, Allen served as an administrator in the Army personnel office. When the opportunity to teach arose, he volunteered. "One thing about it, I had excellent classroom attendance," Allen said. "My experience at Fort Leavenworth prison was both challenging and rewarding. Many of my students had long- term sentences. They weren't required to be in my classroom. Their being there meant that they were genuinely interested in learning. It helped me shape many of my teaching philosophies, one of them that being a faculty member isn't a right you earn, but a privilege." In naming him a distinguished professor of business in 1988, ISU recognized that Allen takes that privilege very seriously. Allen has had two stints at Iowa State. From 1979 to 1990, he held a number of positions in the School of Business Administration and later the College of Business. He left to fill the Oren Harris chair in the department of marketing and transportation at the University of Arkansas, Fayetteville. That's where he learned that despite the perks of his Arkansas post, there really was no place like home. After a year, he returned to ISU. "As a native of the Midwest, the move was a big challenge for me and for my family," Allen said. "We found Iowa State and the Ames community to be the best match for our value system." Allen, no stranger to challenges, faces many of them as dean. One, according to Allen, is to make students and parents aware of the strength, quality and uniqueness of the college. It is a goal he hopes to achieve by increasing the college's visibility through distance learning programs, additional outreach programs and more collaborative teaching and research projects with other ISU colleges and business colleges in the state. He also plans to strengthen ties with area business and industry and improve students' educational experiences by providing more experiential learning opportunities. With an enrollment of 2,800, the College of Business is situated in the middle of the ISU college pack, according to Allen, who has made growth and retention central to his mission as dean. "Naturally, there are days when we wish we were the largest college on campus," Allen said. "But with the outstanding talent of our faculty and the growing respect of the university, we are making a name for ourselves." _____ contact: Michelle Johnson, (515) 294-8986 updated: 9-1-95